Google Chrome Lovingly Spies On Your Browser History and It Would Like a Word With You
#GoogleChrome lovingly spies on your browser history and it would like a word with you. pic.twitter.com/IFWaNomipD
— Orwell (parody) (@goodthink1984) October 13, 2023
Hey there, reader. I stumbled upon something while I was tracking your browser history. You know, to show you the ads that you're most likely to spend money on? Normal stuff.
What I discovered in your virtual sock drawer left me utterly gobsmacked. I can't even... It's just too much! We both know what I'm hinting at! Don't you know that stuff is addictive?
I know you think you're mature enough to surf the web without our oversight, and it's true you can change your privacy settings at any time with just three clicks, but our AdSense marketing partners feel you're just not ready yet. Cyber Monday is coming up after all. You need targeted guidance! So the next time we quietly enhance our privacy settings, just click "got it" without reading the details, okay?
And for heaven's sake, clear your cookies once in a while! We don't even use those anymore.
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PRINTING JUST THE FACTS
- Google has begun rolling out its “Enhanced ad privacy in Chrome” as a new way to track users for the purposes of targeted ads.
- Instead of tracking the websites you’ve visited via cookies, this approach uses Google’s Topics JavaScript API to track your browser history to learn your interests.
- The new scheme, developed after Firefox and Safari blocked cookies, gives users a choice between clicking “Got it” or “Settings,” where they can choose to turn off three tracking methods.
- These include Ad topics, which use browsing history for personalized ads, Site-suggested ads for visited websites to suggest ads on other sites, and Ad measurement to allow sites and advertisers to share user data.
- While many believe this could be intrusive, Google emphasized that topics are locally determined, stored for only three weeks, and shared without involving external servers.
Sources: Search Engine Land, The Washington Post, and Bleeping Computer.
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